•Thursday, May 08, 2008
Citizen Television owned by Royal Media used to be like that “makamasi”boy in primary school. That boy who was always unkempt and ignored. The boy whose books were torn by the second day of opening school, whose pen always “boiled” on the shirt pocket or in his school bag messing up his books. The boy who looked like he will not make it through school but still made it anyway.
Citizen Television has really changed. It is evident that Catherine Kasavuli and the team that was poached from KTN have made some impact. The new blood has managed to polish up the content and the look and feel of Citizen. They have done away with uncensored content and improved on the background and the dull colours. The Power Breakfast Show by Jimmy Gathu and Mutegi news analysis during the show is incisive to watch and listen to.
Then there is the entertaining local programming, the best being Tahidi High and Papa Shirandula. I have been wondering whether one can get a DVD of the series, quite entertaining.Tusker Project Fame II has capped it for Citizen viewership figures, being the only TV station airing the daily briefs and live shows in Kenya. Inspector Mwala is a non-starter.
By the way, on Tusker Project Fame II, I think this time it will be won by one of the Ugandans. Putting my vote on Esther or Stephen. No way, a Kenya will win it. For one, it is more of a marketing campaign by East Africa Breweries than a music contest. EABL would like the company to be seen to be fair to Uganda and Tanzania markets. With the unexpected withdrawal of Aisha, a Tanzanian and one of the four ladies on probation this week, another Kenyan will most likely go home this weekend. Unless, Wendi is voted by the public, Linah is saved by the teachers and Alice by fellow contestants, then there will be no evictee.
Citizen has a long way to go but I think it is just a matter of time and Citizen will be second to NTV in viewership nationally.
What happened to The Leader weekly newspaper by Royal Media? This is a media section that Royal Media should not give a cold shoulder to. There is quite a market if Nairobi Star, Business Daily and Daily Metro are anything to go by.
Citizen Television has really changed. It is evident that Catherine Kasavuli and the team that was poached from KTN have made some impact. The new blood has managed to polish up the content and the look and feel of Citizen. They have done away with uncensored content and improved on the background and the dull colours. The Power Breakfast Show by Jimmy Gathu and Mutegi news analysis during the show is incisive to watch and listen to.
Then there is the entertaining local programming, the best being Tahidi High and Papa Shirandula. I have been wondering whether one can get a DVD of the series, quite entertaining.Tusker Project Fame II has capped it for Citizen viewership figures, being the only TV station airing the daily briefs and live shows in Kenya. Inspector Mwala is a non-starter.
By the way, on Tusker Project Fame II, I think this time it will be won by one of the Ugandans. Putting my vote on Esther or Stephen. No way, a Kenya will win it. For one, it is more of a marketing campaign by East Africa Breweries than a music contest. EABL would like the company to be seen to be fair to Uganda and Tanzania markets. With the unexpected withdrawal of Aisha, a Tanzanian and one of the four ladies on probation this week, another Kenyan will most likely go home this weekend. Unless, Wendi is voted by the public, Linah is saved by the teachers and Alice by fellow contestants, then there will be no evictee.
Citizen has a long way to go but I think it is just a matter of time and Citizen will be second to NTV in viewership nationally.
What happened to The Leader weekly newspaper by Royal Media? This is a media section that Royal Media should not give a cold shoulder to. There is quite a market if Nairobi Star, Business Daily and Daily Metro are anything to go by.
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